Getting More Out Of Your Fleet with Michael Kelley
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About the event
Ever feel like your fleet is bleeding money?
Congrats! You’re normal.
Often, unplanned downtime, missed maintenance, and unreliable iron are silently killing your margins. But it doesn’t have to be that way.
In this free, high-impact webinar, fleet expert Michael Kelley will show you how to:
✅ Measure and benchmark equipment reliability so you know what “good” actually looks like
✅ Build a culture of accountability that keeps your maintenance program on track
✅ Turn reliability into a competitive advantage and stop losing bids because of avoidable overhead
Whether you run five machines or a hundred, you’ll walk away with practical, proven strategies to get more out of every dollar in your fleet.
Agenda
- June 20, 2025 10:00am Pacific | 1:00pm Eastern
Webinar begins
Meet the hosts
Benjamin Holmgren is the founder at Kestaa and host of Ground Crew events. Growing and running an excavation business is a lonely road. I help connect owners of dirt companies that don’t compete with each other so they can learn and get better together.
Michael Kelley is the president of SilverTrek Systems and has spent the past decade helping companies understand and effectively manage their equipment fleets. From buying to selling to RPOing, Michael teaches leaders how to see equipment as a profit center.