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Fleet Strategy Workshop 2026

  • 2-Day Workshop
  • September 16-17, 2026
  • Salt Lake City, UT

Your equipment is either making you money or costing you money. There’s no in-between. Yet most contractors treat their fleet like a necessary evil instead of the profit center it should be.

Over two days, we’re bringing together 35 sharp civil contractors who are ready to stop guessing and start knowing exactly what their equipment costs, what to bid, and how to squeeze every dollar of value from every machine.

This isn’t a conference. It’s not a seminar. It’s a working session where you’ll roll up your sleeves alongside industry expert Michael Kelley and other contractors who get it. You’ll walk in with equipment headaches and walk out with bulletproof systems.

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What you'll leave this workshop with

  • Your copy of Mike Vorster's book "Construction Equipment Economics V2"
  • A real cost per hour for key pieces of equipment
  • A clear replacement plan for your fleet
  • A 12-month capital plan you can actually execute
  • A better system for tracking and making decisions
  • Great connections with other professionals in the industry you can learn from

Workshop Agenda

7:00pm – 9:00pm: Welcome reception at Newpark Resort

6:00am: Morning Fitness

8:00-9:00am: Introductions + Setting the Target

9:00am – 12:00pm: Getting Accurate Data + Building Reliability Systems | Breakout Sessions

12:00pm-1:00pm: Lunch

1:00pm-4:00pm: True Cost Rates + Finding the “Sweet Spot” | Breakout Sessions

6:00pm – 8:00pm: Dinner

6:00am: Morning Fitness

8:00am-12:00pm: Replacement Timing + Rent vs Own Decisions | Breakout Sessions

12:00pm-1:00pm: Lunch

1:00pm-4:00pm: Capital Planning + Creating a 12-Month Equipment Plan | Breakout Sessions

4:00pm: Adjourn for travel (SLC airport 30 minutes away)

Speaker Lineup

Host

Benjamin Holmgren

Benjamin Holmgren is the founder of Ground Crew where he helps excavation and heavy civil contractors build better businesses. Through workshops and peer groups, he helps contractors simplify operations, become better leaders, and create companies that serve well for the long-term.

Michael Kelley is the president of SilverTrek Systems and has spent the past decade helping companies understand and effectively manage their equipment fleets. Using many of the strategies from his mentor and co-author Mike Vorster, Michael teaches leaders how to see your fleet as a tool to be managed and not as a badge of honor.

INSTRUCTOR

Michael Kelley

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Testimonials

"The Fleet Strategy Workshop significantly transformed our approach to managing our fleet. The sessions provided clear, practical guidance on developing accurate internal rental rates based on data rather than estimation. It also introduced valuable concepts around fleet optimization, including identifying the optimal balance between ownership and operating costs."
Drew Carmichael
Carmichael Development
"Great learning experience. A wonderful opportunity to connect with people from across the country and share ideas."
Miles Trenticosta
RNGD
"These workshops speed up your learning curve and give you tools to grow, no matter your size or experience. I’ve seen how the sessions are designed to meet you where you’re at—whether you’re a year in or decades deep in the industry—and that’s what makes them so valuable."
Jeremy Winter
Dirt Works Northwest
"The Fleet Strategy workshop has sound content, capable presenters, and because of the nature of the attendees, it provides an environment for collaboration, discussion and groupthink learning. I have been in the industry for over 40 years, and I learned a good deal from this particular Ground Crew workshop."
Marty Galasso
Lancaster Development

Sponsors

62

CloudRig

CloudRig helps civil and infrastructure contractors win more work and build profitability by connecting working foremen, ops, estimators, and finance in an AI-first toolbox.

cloudrigsoftware.com

ideon_gear_logo (1)

Ideon Gear

Ideon is your expert team for all things apparel. Specializing in workwear and branded apparel, offering a range of services including screen printing, embroidery, heat pressing, and custom patches.

ideongear.com

Crewline ai

Crewline

Crewline helps excavation and grading contractors do more work with the crews they already have by retrofitting your existing equipment and backing autonomy with human operators.

crewline.ai

65

CAC Group

CAC is a leading insurance broker and advisor. Insurance considerations during the entire construction lifecycle from site acquisition to post development.

cacgroup.com

Tenna

Tenna

Tenna helps contractors gain control over their mixed fleets through an integrated suite of software and hardware solutions that go beyond equipment tracking.

tenna.com

61

Civil CFO

Civil CFO provides battle-tested Fractional CFO oversight to help you bridge the gap between bid and bank, reduce debt, and hit 10%+ net profit.

civilcfo.com

Become a sponsor

Support education and reach contractors. Our sponsors actively participate in workshops and bring direct value to the events they sponsor. Contact Benjamin for sponsorship opportunities for this event.​

Contact Benjamin

Pricing & Tickets

Standard Workshop Ticket

  • 2-day workshop
  • Live coaching
  • Meals included

$3000

Purchase

Ground Crew Member Ticket

If you’re currently a member of a Ground Crew peer group, click here to get your discounted ticket!

$2500

Purchase

Got questions? Shoot an email to benjamin@joingroundcrew.com

Early Bird Pricing (Sold Out)

Early bird pricing is no longer available for this workshop.

Frequently Asked Questions

If you still have questions, send us a message.

Where will the Fleet Strategy Workshop be held?

The Fleet Strategy Workshop 2026 will be held at Newpark Resort in Park City, Utah, just outside of Salt Lake City.

Yes! We’ll provide meals and snacks during the event.

No, but we have arranged a special rate of $140/night through the Ground Crew room block.

We recommend staying on-site at the Newpark Resort, using the Ground Crew room block.

Salt Lake City International Airport (SLC) is about 45 minutes from the resort.

We expect around 35 attendees at the Fleet Strategy Workshop 2026.